The newsletter

One practical note each issue

One thing that worked, one that didn’t, and one thing I changed my mind about, from running marketing for six healthcare brands.

What each issue contains

  • One thing that worked: a change in growth systems, AI automation or marketing operations, with the number where it can be shared.
  • One thing that didn’t: what was tried, what broke, and what was switched off.
  • One thing I changed my mind about, and why.

Who it is for

Owners, directors and founders of multi-site service businesses: clinics, practices, branches. If you want marketing you can measure to revenue, it is written for you. No pitches, no sales sequences.

Subscribe

Each issue: one thing that worked, one that didn’t, one thing I changed my mind about. No pitches. By subscribing you agree to receive it by email; your address is stored on this site until the newsletter launches, then with Kit, to send it and for nothing else. Unsubscribe in one click. Privacy policy.

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Read before you subscribe

Three pieces that show the kind of thing to expect, until the first issues are published here.