Manchester, UK · Head of Digital Marketing & IT/AI Operations, Y1 Capital
Yogendra “Yogi” Chavda
Notes from running marketing for six healthcare brands: what moves revenue, what doesn’t, and why.
I run marketing and marketing operations in-house, after 17 years in SEO and digital growth. I write about what AI and automation have actually fixed in a multi-site business, what they haven’t, and the questions I’d ask before spending. Written for people who run clinics, practices or branches.
A record you can check
In brief
Yogendra “Yogi” Chavda is a Manchester-based digital marketing and AI-operations leader with 17+ years in digital growth. He is Head of Digital Marketing & IT/AI Operations at Y1 Capital Ltd, where he runs marketing for six healthcare brands: Signature Clinic, Electiva Healthcare, Transform Medical Services, Swift Surgical, Clinica Medica and La Belle Forme. He has worked in digital growth since 2008 and in healthcare since 2023.
In-house, not a consultant. Views are my own, not my employer’s.
What I think about
Marketing should run like software.
Three threads run through everything I write. Each one comes from running it, not reading about it.
AI and automation in marketing operations
Where automation pays off, where it quietly fails, and how to tell the difference before you spend. Written from inside a six-brand healthcare group.
What ChatGPT is, and what it means for a marketing teamGrowth systems for multi-site businesses
Attribution the board can trust, CRM data people believe, and every lead measured from the first search to the booked appointment, including the phone call in between that usually goes unmeasured.
21 local SEO tips for multi-location businessesScaling teams and operations
What carried over from growing Adit’s SEO practice from 25 to 90 people, and its client base from 220 to 650, in under two years (2019 to 2021) to running marketing for a six-brand clinic group, and what didn’t.
What Electiva’s acquisition of Clinica Medica meant for a group’s marketingHow I approach growth
Marketing in a multi-site business should run like software: instrumented, automated, and measured all the way to the booked appointment, whether that is a consultation or a service call.
Diagnose before you spend.
Most “marketing problems” are measurement or conversion problems wearing a disguise. I find the constraint first; budget comes after.
One number the board trusts.
If the CRM, the ad platforms and the finance sheet disagree, nobody believes any of them. I would rather have one honest number than five flattering ones.
Automate the repeatable, keep people on judgement.
Lead follow-up, data hygiene and reporting are machine work. Deciding what a patient or customer needs to hear is not.
Build systems that survive the next acquisition.
When a group adds a brand, the marketing should plug in, not start again. That is the test of a system, and Electiva’s acquisition of Clinica Medica was a live one.
Where this comes from: 2008 to today
Head of Digital Marketing & IT/AI Operations
Y1 Capital Ltd, Manchester
Marketing, marketing operations and AI automation across six healthcare brands.
Senior Digital Marketing Account Manager
Commerce Pundit
PPC, email and CRO for US clients.
Director of SEO
Milestone Inc
Head of SEO
Adit
Built the department from 25 to 90 people; client base from 220 to 650 in 1.6 years.
Digital Marketing Tech Lead
Commerce Pundit
SEO Lead to Assistant Manager of SEO
Uplers, Hidden Brains, CandorWorks, Futurism Technologies and Dharne & Co
A few questions, answered
Is Yogi a consultant, or in-house?
An in-house leader. Yogi is Head of Digital Marketing & IT/AI Operations at Y1 Capital Ltd and writes from inside the business, not from an agency or consultancy. Nothing here is for sale, which is why he can say what failed as well as what worked. Views are his own, not his employer’s.
What does “marketing that runs like software” mean?
It means treating marketing as one instrumented system rather than a run of campaigns. Every lead is tracked from first click to booked appointment, repeatable work is automated, and decisions rest on one set of numbers the board trusts. It is the standard Yogi writes to, from running marketing for six healthcare brands at Y1 Capital.
What is in the newsletter, and how often does it arrive?
One practical note per issue on growth systems, AI automation and marketing operations, drawn from running marketing for six healthcare brands: one thing that worked, one that didn’t, and one thing he changed his mind about. It is free, your address is used only to send it, and you can unsubscribe in one click. About the newsletter.
How do I invite Yogi to speak or join a podcast?
Use the contact form and choose “Speaking at an event” or “Podcast guest”. If you have a press deadline, say so in the message and he will prioritise it. He reads every message personally and replies from his own address.
The newsletter
One practical note each issue
One thing that worked, one that didn’t, and one thing I changed my mind about, from running marketing for six healthcare brands. Written for people who run clinics, practices or branches. No pitches.