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The newsletter
One practical note each issue
One thing that worked, one that didn’t, and one thing I changed my mind about, from running marketing for six healthcare brands.
What each issue contains
- One thing that worked: a change in growth systems, AI automation or marketing operations, with the number where it can be shared.
- One thing that didn’t: what was tried, what broke, and what was switched off.
- One thing I changed my mind about, and why.
Who it is for
Owners, directors and founders of multi-site service businesses: clinics, practices, branches. If you want marketing you can measure to revenue, it is written for you. No pitches, no sales sequences.
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Read before you subscribe
Three pieces that show the kind of thing to expect, until the first issues are published here.
- Growth systems
21 local SEO tips for multi-location businesses
- AI and automation
What ChatGPT is, and what it means for a marketing team
- Leadership and operations
What Electiva’s acquisition of Clinica Medica meant for a group’s marketing