About Yogendra “Yogi” Chavda
Yogendra “Yogi” Chavda is a Manchester-based digital marketing and AI-operations leader with 17+ years in digital growth. He is Head of Digital Marketing & IT/AI Operations at Y1 Capital Ltd, where he runs marketing for six healthcare brands: Signature Clinic, Electiva Healthcare, Transform Medical Services, Swift Surgical, Clinica Medica and La Belle Forme. He has worked in digital growth since 2008 and in healthcare since 2023.
In-house, not a consultant. Views are my own, not my employer’s.
What I do at Y1 Capital
I lead digital marketing and marketing operations for the group’s six healthcare brands. The work covers paid media, SEO, conversion, websites, tracking and attribution, CRM data, reporting and the automation that connects them, so that every enquiry can be followed from the first search to the booked appointment.
A large part of the role is deciding where AI and automation earn their keep. Lead follow-up, data hygiene and reporting are repeatable, high-volume work; judgement about what a patient needs to hear is not. I write here about both: what has worked, what hasn’t, and the questions I would ask before spending.
How I got here (2008 to today)
| Years | Company | Role | Scope |
|---|---|---|---|
| 2023 – today | Y1 Capital Ltd, Manchester | Head of Digital Marketing & IT/AI Operations | Marketing, marketing operations and AI automation across six healthcare brands |
| 2022 – 2023 | Commerce Pundit | Senior Digital Marketing Account Manager | PPC, email and CRO for US clients |
| 2021 – 2022 | Milestone Inc | Director of SEO | |
| 2019 – 2021 | Adit | Head of SEO | Built the SEO department from 25 to 90 people; client base from 220 to 650 in 1.6 years |
| 2017 – 2018 | Commerce Pundit | Digital Marketing Tech Lead | |
| 2008 – 2017 | Uplers; Hidden Brains; CandorWorks; Futurism Technologies; Dharne & Co | SEO Lead to Assistant Manager of SEO |
Titles and dates match my LinkedIn profile (opens in new tab).
What I think
Marketing in a multi-site business should run like software: instrumented, automated, and measured all the way to the booked appointment, whether that is a consultation or a service call.
AI and automation in marketing operations: where it pays off, where it quietly fails, and how to tell the difference before you spend.
Growth systems for multi-site businesses: attribution the board can trust, CRM data people believe, every lead measured to the booked appointment.
Scaling teams and operations: what carried over from building an SEO practice from 25 to 90 people to running marketing for a six-brand clinic group.
How I work
Diagnose before you spend.
Most “marketing problems” are measurement or conversion problems wearing a disguise. I find the constraint first; budget comes after.
One number the board trusts.
If the CRM, the ad platforms and the finance sheet disagree, nobody believes any of them. I would rather have one honest number than five flattering ones.
Automate the repeatable, keep people on judgement.
Lead follow-up, data hygiene and reporting are machine work. Deciding what a patient or customer needs to hear is not.
Build systems that survive the next acquisition.
When a group adds a brand, the marketing should plug in, not start again. That is the test of a system.
Education
Hemchandracharya North Gujarat University.
Views are my own, not my employer’s.
Start here
- Growth systems
21 local SEO tips for multi-location businesses
What keeps every location visible on Google when the phones, the reviews and the listings are spread across branches.
- AI and automation
What ChatGPT is, and what it means for a marketing team
A plain-English explainer written when the tool first arrived, and the questions it raised for marketing work.
- Leadership and operations
What Electiva’s acquisition of Clinica Medica meant for a group’s marketing
A group adds a brand: the moment that tests whether the marketing system plugs in or starts again.
The newsletter
One practical note each issue
One thing that worked, one that didn’t, and one thing I changed my mind about, from running marketing for six healthcare brands. No pitches.
Say hello
The easiest ways to reach me: LinkedIn (opens in new tab), the contact form (speaking, podcast and press invitations welcome), or hello@yogendrachavda.com.